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I read this book due to being a part of a technology services company that had tied its services to Microsoft. The authors define a killer application as a new good or service that establishes an entirely new category and, by being first, dominates it, returning several hundred percent on the initial investment. As they explain, the primary forces at work in spawning todays killer apps are both technological and economic in nature. The technology we are concerned with is the transformation of information into digital form, where it can be manipulated by computers and transmitted by networks. Since many technology service companies fall into the trap of trying to become a product company, the book helped me see how different the business models were and how trying to morph into a product company was not a great solution for challenges we were encountering. At the time, many technology service companies had gone this route and with the dot com bust, we were glad that we had largely stayed out of that world. As it related to advising clients who were trying to develop killer applications, there were many key insights in the book.

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